The winner of DEWcision 2016 was to be made the next permanent Dew flavor on store shelves. In 2016, PepsiCo held DEWcision 2016, a promotion which pitted Baja Blast, returning to store shelves, against Pitch Black, another cult-classic Dew flavor. This remains the only store release of Sangrita Blast, which remained at Taco Bell locations until 2017.Ģ016 Limited-Time store release Main article: DEWcision 2016 The two flavors were released for the summer on April 20th, 2015.
This release also featured Sangrita Blast, an all-new Taco Bell original flavor. It was eventually officially confirmed that it would be rolling out in stores on May 5th, 2014, and remained available for the summer until October that year.Īfter its first successful retail release in 2014, PepsiCo decided to re-release Baja Blast once again for a limited time for the Summer of 2015. Several leaks confirmed the drink's store release, as well as its release timing. To celebrate it's 10-year anniversary release, a promotion named " Baja or Bust" coincided with the release, which gave fans the opportunity to win Baja Blast-themed prizes. The drink was released for a limited time in the summer of 2014. In early 2014, after a successful decade of Taco Bell exclusivity, PepsiCo announced Baja Blast was to be released for the first time at retail stores. The drink has been a recurring staple of Mountain Dew's retail lineup ever since, frequently releasing as part of their summer lineup.Īnnual Limited-Time retail releases 2014 Original Limited-Time store release Main article: Baja or Bust Promotion of the flavor increased considerably as a result, and the drink's popularity eventually resulted in a retail release in bottles and cans in 2014. Baja Blast was created with the intent to increase drive-thru beverage sales.īaja Blast was an instant hit amongst Taco Bell consumers and Mountain Dew fans alike, leading to a massive cult following in the following years. The drink was specifically designed to taste best for their Mexican-inspired food. It marked the first time a beverage company and a fast-food restaurant have created a proprietary beverage. Its standard Taco Bell tagline in the United States is "A Tropical Lime Storm," while its market release tagline was " DEW with a Blast of Natural & Artificial Tropical Lime Flavor." History īaja Blast was first released in early August 2004, exclusively at Taco Bell locations in the United States. Its tropical theming is shared with its Baja Family, while it was once paired with former secondary Taco Bell exclusive Sangrita Blast. 7 The Bell: A Taco Bell Hotel and Resortīaja Blast is a Mexican-inspired Tropical Lime flavor of Mountain Dew and is an ocean-like teal in color.5.7 Baja Caribbean Splash and Baja Passionfruit Punch.3.1 2014 Original Limited-Time store release.
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